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r.l.e is a London-born sustainability focused, designer brand founded in 2021 by Chinese designer Qixin (Cici) Zhang. The brand name is inspired from the word ‘rule’ without the letter ‘u’, stands for r.l.e’s unique brand corner: Being yourself without any definition. r.l.e aims to shape an entirely new fashion world with a truly evolutionary essence, ensuring that sustainability is rooted in every corner of the brand identity.

Drawing on inspiration from Mother Nature and insights from the ego, soul and love, r.l.e has formed its own unique and romantic aesthetic. r.l.e’s product range includes womenswear, accessories and bags. 




In our production chain, we recycle every cut piece of pattern paper and fabric and remake them into brand labels and shopping bags. r.l.e believes that sustainability is not just about wearing an organic t-shirt: it must be a way of life.

Inspiration Storys

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